Entra celebrates its 30th anniversary at the Made Expo in Milan

Baltic Plaza

This year has been and will be exceptional in many ways for Entra. Italian lightness, sophistication and boldness in taking steps towards development are features that have accompanied the company’s owner for over 30 years. Made Expo is a source of inspiration for Entra managers who year by year come here get inspired with product lines development to in-store products exposition and catalogues. The today’s portfolio of the producers is a combination of Italian design and Polish craft. Entra has combined the Italian interior design style with rock solid solutions over the years. Take the frequently awarded DISCRET frame (Polish Expo Budma 2015 Golden Medal winner) or first ever implemented in Poland hidden front door GRADARA (Budma 2016 Golden Medal winner).

„The amount of inspirations we bring from Milan always make us take a fresh look on the design. Today it is us who bring something new to the capital of design”
Wiesław Jackiewicz, the owner of Entra company

Why Milan?

Made Expo is a place to be for creative designers from all over the world. The ones that come here to share experiences, ideas and later on embark on the international business. Entra has participated in the fair for over 10 years. Each trip resulted in small revolutions inside the company.  „The amount of inspirations we bring from Milan always make us take a fresh look on the design. Today it is us who bring something new to the capital of design” – said Wiesław Jackiewicz, the owner of Entra company. The hidden doors construction was highly appreciated in Miland while the solution’s possibilities inspired not only architectures – solution’s target group, but also investors who were our target for the brand new product line – GRADARA front door. We also might have slightly shocked doors producers by the potential of the solution, with adjustable frame to any door they would produce.

What did we bring to the capital of design?

We brought a tiny bit of each brand. Starting from Asilo doors – Colombo model with mirror and the Polish market bestseller – Pertini doors with black glass. The Asilo collection was completed with full doors with new veneer – Oak Nature, installed in the hidden frame. The experiences from the fairs show that the veneer implemented in Asilo doors is still a popular and demanded finishing by international architects.

We presented ENTRA label in industrial version – doors covered with fiber cement board, which we also used as an element of our boot. The 2,75 m no lintel doors made a great impression on passers-by. The indoor side was covered with laminated veneer print glass – this technique worked greatly with the previous realizations. We embedded the doors in DISCRET frame, also covering the rack with veneer patterned glass.

Superior is the other side of Entra. We used lacobel glass to cover both walls and door leaf. The black and white door attracted attention and apparently pleased the passers-by.

 

We also presented GRADARA front door that are to premiere this year as a collection. Doors from the Trend series with architrave panels from the passageway site with an additional glass panel compatible with the panel surface.

GRADARA highline doors is a model with ENTRA hidden frame, for a glass portal. The doors covered by stone veneer were popular among the fairs participants.

„We exhibit here next to the most recognized doors producers with no complex, offering equally interesting solutions. And this is only the beginning of the unique year of premiers. We are soon setting off with the remastered Asilo collection and GRADARA catalogue of front doors presented in Milan, that will be available on the Polish market in the end of May”
Jacek Dawidowski, the CEO of Entra.

Exceptional year

It has been an exceptional year for Entra. Not only are we celebrating the company’s 30th anniversary. We also celebrate the great decision to share our portfolio with the world. „We exhibit here next to the most recognized doors producers with no complex, offering equally interesting solutions. And this is only the beginning of the unique year of premiers. We are soon setting off with the remastered Asilo collection and GRADARA catalogue of front doors presented in Milan, that will be available on the Polish market in the end of May” – said Jacek Dawidowski, the CEO of Entra.

It will be an interesting year with a significant recognition of Entra – the brand owner of Entra, Asilo and Gradara. “We came back from Milan ready to push the tempo. We will soon premiere with Gradara – the doors with huge potential, as confirmed in Milan. Another revolution on the carpentry market is a part of our job and plans” – added Kamil Łaszcz, Head of Marketing at Entra.

It will be an interesting year with a significant recognition of Entra – the brand owner of Entra, Asilo and Gradara. “We came back from Milan ready to push the tempo. We will soon premiere with Gradara – the doors with huge potential, as confirmed in Milan. Another revolution on the carpentry market is a part of our job and plans”
Kamil Łaszcz, Head of Marketing at Entra

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